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Kindle Fire moves to #2 in Tablet Market

Posted on Tuesday, February 21st, 2012 in Uncategorized by Felica Grenda

Apple just seems to be having a hard time lately. First with the Android phones slowly cornering the iPhone in the phone market, Amazon’s Kindle Fire (which my ol’ buddy Nick was so kind to review here) seems to be treading on their iPad’s heels in the tablet market, though the sales difference is admittedly enormous.

The Kindle Fire made it’s entrance in the market in November of last year, and it’s marketing ploy is almost impeccable. The majority of the must-have apps that are on the iPad are also available on the Fire, and instead of the $499 price of the iPad, you can buy a Fire at $199. Add in the fact that the Fire is significantly smaller in physical size, allowing for easier mobility, and that it runs on Android’s 2.3 Gingerbread OS, you have a tool that’s ready to wreck havoc on the iPad’s monopoly.

Which it has.

A survey taken by the  IHS iSuppli Display Materials & Systems Service revealed that in the last quarter of 2011, the Fire was the second highest selling tablet out there, having sold about 3.9 million units. However, the exact sales of each model were not given. With this showing that the Fire is the reigning Kindle product, and that it’s secured it’s spot as number two this fast, many customers are expecting it to surpass Apple’s iPad sales in only a matter of time.

Now, even though it’s at number two right now, it doesn’t pose a huge threat to the iPad. The combined iPad and iPad 2 had sold about 40.5 million units in the year of 2011, where it had only sold about 15.1 million units in 2010. This is a 168% increase in sales. Pulling that off would be a huge feat for the Fire, and it’s something not many people think will happen.

With the Android knocking Apple off it’s huge market share in the tablet market, analysts are expecting Apple to regain it’s hold with the release of the iPad 3. So even though the Fire has made it’s mark, if predictions are right, Android will have to up their game if they want to survive the next wave of iCraze.

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